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Title:Measuring Advertising Effectiveness From a Communications Point of View
Author(s):Mindak, William Anthony
Department / Program:Institute of Communications
Discipline:Mass Communications
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Journalism
Issue Date:1955
Type:Text
Language:English
Description:118 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1955.
URI:http://hdl.handle.net/2142/58572
Other Identifier(s):(UMI)AAI0011521
Date Available in IDEALS:2014-12-05
Date Deposited:1955


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