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Title:Adoption and Implementation of the Marketing Concept by American Industry
Author(s):Mcnamara, Carlton Palmer
Department / Program:Business Adminstration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, General
Issue Date:1970
Type:Text
Description:206 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1970.
URI:http://hdl.handle.net/2142/60928
Other Identifier(s):(UMI)AAI7021016
Date Available in IDEALS:2014-12-09
Date Deposited:1970


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