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Title:On Measuring the Long-Run Effects of Product-Line Extensions
Author(s):Sims, John Taylor, Jr.
Department / Program:Business Administration
Discipline:Marketing
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, General
Issue Date:1970
Type:Text
Description:116 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1970.
URI:http://hdl.handle.net/2142/64061
Other Identifier(s):(UMI)AAI7105237
Date Available in IDEALS:2014-12-10
Date Deposited:1970


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