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Title:An Investigation of Cognitive Structure Within Expectancy-Value Response Models
Author(s):Ahtola, Olli T.
Department / Program:Business Administration
Discipline:Marketing
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, General
Issue Date:1973
Type:Text
Description:205 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1973.
URI:http://hdl.handle.net/2142/64096
Other Identifier(s):(UMI)AAI7405517
Date Available in IDEALS:2014-12-10
Date Deposited:1973


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