Files in this item

FilesDescriptionFormat

application/pdf

application/pdf7412228.pdf (10MB)Restricted to U of Illinois
(no description provided)PDF

Description

Title:A Three-Mode Factor Analytic Investigation Into the Effectiveness of Advertising
Author(s):Vavra, Terry Gwyn
Department / Program:Business Administration
Discipline:Marketing
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Mass Communications
Issue Date:1973
Type:Text
Description:342 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1973.
URI:http://hdl.handle.net/2142/64106
Other Identifier(s):(UMI)AAI7412228
Date Available in IDEALS:2014-12-10
Date Deposited:1973


This item appears in the following Collection(s)

Item Statistics