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Title:A Study of the Diffusion of Information Pertaining to Formal Continuing Legal Education
Author(s):Holmberg-Wright, Kristin Joyce
Department / Program:Education
Discipline:Education
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Educat.D.
Genre:Dissertation
Subject(s):Education, Adult and Continuing
Abstract:Recent literature suggests that theories and models of the continuing education participation process are not found in today's literature. It appears that we need to more fully understand factors that influence participation. In an attempt to uncover factors related to participation in continuing professional education, the current study focused on the continuing professional education of attorneys. The research concentrated on the diffusion or spread of information pertaining to formal continuing legal education activities and sought to ascertain the channels of communication and the messages which were viewed as most important for encouraging attorneys to enroll in formal continuing legal education activities. Further, the research tried to find out if the communication had a relatively greater or different effect on certain receivers than on others.
In order to collect the data, a questionnaire survey technique was implemented and mailed to a random sample of attorneys in the State of Illinois. Three hundred-four returned questionnaires comprised the data producing sample. This was approximately a sixty percent response return from the total sample.
The results showed that by-and-large attorneys become aware of continuing legal education activities from brochures and strongly preferred brochures for information. Overall, attorneys most frequently preferred to become aware of continuing legal education from the mass media and were least likely to become aware of continuing legal education from personal sources or word-of-mouth communication.
Differences in preference and use were found, though, among attorneys. The younger and less experienced attorney, as well as the females, were more likely to use and prefer word-of-mouth sources for information. The study suggested implications for marketers of continuing legal education, as well as ideas for future research.
Issue Date:1981
Type:Text
Language:English
Description:210 p.
Thesis (Educat.D.)--University of Illinois at Urbana-Champaign, 1981.
URI:http://hdl.handle.net/2142/66079
Other Identifier(s):(UMI)AAI8203490
Date Available in IDEALS:2014-12-12
Date Deposited:1981


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