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Title:An Assessment of the Value of Consumer Input Into Social Marketing Decision-Making
Author(s):Spalding, James Beaven, Jr.
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Marketing
Issue Date:1976
Type:Text
Language:English
Description:174 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1976.
URI:http://hdl.handle.net/2142/67298
Other Identifier(s):(UMI)AAI7709196
Date Available in IDEALS:2014-12-13
Date Deposited:1976


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