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|Title:||Continuing Professional Education Information and Topic Title Preferences of Hospital Administrators|
|Author(s):||Hocklander, Neal Clinton|
|Department / Program:||Education|
|Degree Granting Institution:||University of Illinois at Urbana-Champaign|
Education, Adult and Continuing
Health Sciences, Health Care Management
|Abstract:||Continuing professional education has grown to become a prominent segment of adult education in the United States. Providers of continuing professional education are faced with the challenge of exploring ways to more effectively communicate program information by brochures or other vehicles to prospective participants. This study explored several questions surrounding this topic.
The research effort was divided into two studies, with Study I seeking to identify which program information items were of most importance to the prospective participant. Survey methodology was utilized for data collection. A Course Information Respondent Form was developed and distributed to a random sample of 456 hospital administrators.
The data were analyzed to identify mean values of each item for purposes of ranking. The data were also subjected to a factor analysis, Pearson Correlation, ANOVA, and Chi Square. The results indicated the program information items of greatest importance to prospective program participants were "general course content (purpose)," "specific course content (objectives)," and "relevance of content to work situations". Differential relationships between characteristics of respondents and type of program information were identified and discussed.
Based on the findings obtained in Study I, it was clear that much of the salient information about a program could be provided in the title of the program. Also, the first encounter most professionals have with program content is by means of the program/course title as communicated in direct mail pieces or advertisements in periodicals. Study II attempted, therefore, to ascertain what form, ranging on a continuum from practical to theoretical, a program/brochure title should assume to appeal to the education preferences of healthcare administrators.
The collection of data was accomplished by using techniques of survey methodology. A survey entitled the "Program Title Preference Scale" (PTPS) was developed. The PTPS was distributed to a sample of 850 practicing healthcare administrators. The results suggested prospective program participants (healthcare administrators) found program titles with a "practical" content emphasis most appealing. Program titles with a theoretical content emphasis were ranked as least appealing. Differential relationships between characteristics of respondents and program titles were identified and discussed.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1988.
|Date Available in IDEALS:||2014-12-15|