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|Title:||The User's Dilemma and Risky Decision-Making on Electronic Bulletin Boards|
|Author(s):||Wittmer, Jerry M.|
|Doctoral Committee Chair(s):||Sniezek, Janet A.|
|Department / Program:||Psychology|
|Degree Granting Institution:||University of Illinois at Urbana-Champaign|
|Abstract:||In a laboratory experiment, the User's Dilemma created by competing Effort and Prospects Reward Systems is used to explain users' decisions to disseminate or withhold information on an electronic bulletin board. Those facing the User's Dilemma were simultaneously confronted with a positive certain outcome and a negative probabilistic outcome; they chose to withhold information and forgo the positive outcome to avoid the negative outcome. The group presented with the User's Dilemma was the best calibrated of three groups on perceptions of production. When compared to the group without effort rewards, the Dilemma group produced more, but had lower perceptions of production. The organizational implications of the presence of the User's Dilemma, accurate user calibration, and user control over outcomes are discussed.
In line with prospect theory, users violated expected utility by being risk seeking in the negative condition and risk avoiding in the positive condition. Users isolated and canceled the first stage of a two-stage decision-making process and focused on a pseudocertain gamble in the second stage. Implications of risk seeking behavior and pseudocertain choice on electronic bulletin boards are discussed.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1992.
|Date Available in IDEALS:||2014-12-17|