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Title:Exploring the Use of Personas in User-Centered Design of Web-based e-services
Author(s):Hjalmarsson, Anders; Gustafsson, Eva; Cronholm, Stefan
Subject(s):qualitative research methods
human-computer interaction
information systems
Abstract:Web-based e-services are often developed for diverse user populations. This is a challenge to the design as the e-service then has to meet different user goals and needs. User-centered design have been suggested as a feasible approach to develop artifacts that meet needs and goals of several user groups by involving actual users in the design. However, developing web-based e-services for diverse user populations requires involvement of actual end users whom the designer seldom has access to or control over. In this paper we explore the function that documented personas, as stand-in to real users, can bring to the design of web-based e-services. Actual use of persona observed in a commercial design project is compared with persona benefits derived from UCD theory, evaluating their usefulness in design of web e-services. In addition ten supplementary benefits are derived from the data and discussed in terms of value to the design of web-based e-services.
Issue Date:2015-03-15
Series/Report:iConference 2015 Proceedings
Genre:Conference Paper / Presentation
Peer Reviewed:yes
Rights Information:Copyright 2015 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2015-03-24

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