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Title:Is it Institutional or System Trust: Mediating the Effect of Generational Cohort Membership on Online Banking Intentions
Author(s):Alhabash, Saleem; Brooks, Brandon Allen; Jiang, Mengtian; Rifon, Nora J; Robert, LaRose; Cotten, Shelia
Subject(s):communication studies
human information behavior
human-computer interaction
Abstract:A cross sectional survey of Amazon Mechanical Turk (MTurk) users (N = 559) was conducted to investigate the mediation effect of institutional and system trust on generational differences in online banking intentions. Results of serial mediation models showed that the effect of age on online banking intentions was best mediated through the serial combination of institutional and system trust, respectively. Theoretical and practical implications are discussed.
Issue Date:2015-03-15
Series/Report:iConference 2015 Proceedings
Genre:Conference Paper/Presentation
Peer Reviewed:yes
Rights Information:Copyright 2015 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2015-03-24

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