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Title:Motherhood and Social Networking Sites: How do sociocultural contexts and technological factors affect Korean mothers' KakaoStory use?
Author(s):Kim, Jinyoung; Lee, Myeong; Oh, Chiyoung
Subject(s):social media
Abstract:In this paper, we investigate the role of sociocultural contexts and technological characteristics in user behaviors on social networking sites (SNSs). This study focuses on Korean mothers’ social roles and their use of KakaoStory—one of the most popular SNSs in Korea. Through interviews with fifteen Korean mother users, this research studies changing social roles of Korean mothers with childbirth, and its influence on KakaoStory use. Also, we investigate how KakaoStory’s unique characteristics affect mothers’ usage. The results of this study reveal that the primary child caregiver role of Korean mothers influences them to use KakaoStory to seek informational supports for childrearing and to perform their mothering duties. The photo-driven user interface and private service characteristic of KakaoStory fitted to the mothers’ need to share photos of children, with a restricted group of people. This study shed lights on the importance of the socio-technical perspective in the social media research.
Issue Date:2015-03-15
Series/Report:iConference 2015 Proceedings
Genre:Conference Paper / Presentation
Peer Reviewed:yes
Rights Information:Copyright 2015 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2015-03-24

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