Files in this item



application/pdf379_ready.pdf (526kB)
(no description provided)PDF


Title:How do cultural differences and cognitive styles affect online information searching behavior? A case study of American and Iranian graduate students.
Author(s):Chizari, Sara
Subject(s):human information behavior
cultural informatics
human-computer interaction
Abstract:The purpose of this ongoing doctoral study is to identify if cultural differences affect information-searching behavior of Google users. Even though cultural differences have been the main concern of several information behavior studies in the last 10 years, there is only one study (e.g. Dong & Lee, 2008) that examined the differences in webpage information perception from Nisbett’s cultural cognitive perspective (Nisbett et al., 2001; Nisbett & Norenzayan, 2002). Also, there are only a limited number of studies that investigate cognitive differences between Middle Eastern (mainly Arabs) and Western online information seekers. This study aims at addressing this gap by comparing Americans and Iranians online information searching behavior through the lens of cultural cognition with the use of eye tracking and mouse tracking technologies.
Issue Date:2015-03-15
Series/Report:iConference 2015 Proceedings
Genre:Conference Poster
Peer Reviewed:yes
Rights Information:Copyright 2015 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2015-03-24

This item appears in the following Collection(s)

Item Statistics