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Title:Advertising Deception, Consumer Research and Puffery: An Inquiry Into Puffery's Power and Potential to Mislead Consumers
Author(s):Rotfeld, Herbert Jack
Department / Program:Speech Communication
Discipline:Speech Communication
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Marketing
Issue Date:1978
Type:Text
Language:English
Description:180 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1978.
URI:http://hdl.handle.net/2142/77079
Other Identifier(s):(UMI)AAI7913596
Date Available in IDEALS:2015-05-13
Date Deposited:1978


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