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application/pdfNicole Helregel CAS Project.pdf (387kB)
|Title:||Library Marketing: Education & Practice|
|Author(s):||Helregel, Nicole Kathleen|
|Subject(s):||Library and information science
Library and information science education
Library schools -- Curricula -- United States.
|Abstract:||Abstract: Marketing and outreach services are an increasingly important part of library services. The main objective of this research project was to study library marketing and outreach, both in education and in practice, and to propose changes to the field at large and in the sub-field of library marketing to ensure a more sustainable future for library and information science institutions. The key questions of this project are: what is the demographic landscape of public library marketers; what is the ideal educational and professional background for public library marketers; what processes and methods are used by public library marketers; and what institutional setup, framework, and support helps facilitate successful library marketing. For the purposes of this project, successful library marketing is defined as library marketing activities performed by library professionals who: (1) engage their patron base in an active dialogue; (2) demonstrate the value and importance of their library to their community & stakeholders; and (3) use innovative and creative methods for promotion and outreach. This project was submitted in partial fulfillment of the requirements for the degree of Certificate of Advanced Study in Library and Information Science in the Graduate College of the University of Illinois at Urbana-Champaign, 2015. CAS Project Committee: Associate Professor Terry Weech, Chair; Assistant Professor Nicole Cooke; Peggy Barber.|
|Citation Info:||Helregel, Nicole. "Library Marketing: Education & Practice." Certificate of Advanced Study Project, University of Illinois, 2015.|
|Genre:||Dissertation / Thesis|
|Rights Information:||Copyright owned by Nicole Helregel (under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License).|
|Date Available in IDEALS:||2015-06-18|