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Title:Redesign the blood donation service model - what should the blood donation service be like in the digital age?
Author(s):Ding, Jie
Department / Program:Art & Design
Discipline:Art and Design
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Blood donation
Service design
Digital design
Information Science
Abstract:There is always a shortage of blood supply in the United States (U.S.). According to The American Red Cross (Blood Facts and Statistics, 2015), every two seconds someone in the U.S. needs blood, and more than 41,000 blood donations are needed every day. However, although 38% of the U.S. population is eligible to donate, less than 10% do. There are many factors that lead directly to the increase of blood demand, such as the aging population, traffic accidents, and nature disasters. The reality that blood demand outstrips supply has led to the question of whether current blood donation service across the country is effective enough for donor recruitment. We have achieved significant scientific progress in the domain of blood donation knowledge. However, the donation service experience has not changed for over fifty years ever since the opening of the first blood bank. The key problem is how blood donation service could be accessible for more people so as to increase the percentage of donors in the population. The broad adoption of mobile technology and its significant disruption in various service industries leads to the question that what the blood donation service should be in this digital age. Innovation in the blood donation service is needed to raise blood donation awareness, attract more young donors, and retain people who have donated before, and most importantly, convert them to regular donors. The goal of the thesis project is to use design to help recruit more donors by innovating the blood donation system and services to make it more accessible for both experienced donors and new donors, to be efficient as well as effective in operation.
Issue Date:2015-04-30
Rights Information:Copyright 2015 Jie Ding
Date Available in IDEALS:2015-07-22
Date Deposited:May 2015

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