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Description
Title: | Systematic Pricing of a Product Portfolio: An Analysis of Pricing Strategies for Agro -Biotechnology Seeds |
Author(s): | Kinwa-Muzinga, Annie |
Doctoral Committee Chair(s): | Mazzocco, Michael A. |
Department / Program: | Agricultural Economics |
Discipline: | Agricultural Economics |
Degree Granting Institution: | University of Illinois at Urbana-Champaign |
Degree: | Ph.D. |
Genre: | Dissertation |
Subject(s): | Business Administration, Management |
Abstract: | The research outcomes show that farmers' response to perceived seed benefits and non-price marketing effort matter. With respect to non-price marketing effort, the results indicate that a sustainable high pricing strategy is associated with substantial non-price marketing effort, resulting in higher discounted returns. With respect to farmers' response to perceived seed benefits, this study shows the importance of supplying high valued seeds. In addition, farmers' acceptance is an important factor to sustain an adequate pricing system and uphold market share. Finally, some evidences of complementarity interactions between seeds are indicated, mainly in the case of less valued seeds. |
Issue Date: | 2001 |
Type: | Text |
Language: | English |
Description: | 172 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2001. |
URI: | http://hdl.handle.net/2142/82942 |
Other Identifier(s): | (MiAaPQ)AAI3017124 |
Date Available in IDEALS: | 2015-09-25 |
Date Deposited: | 2001 |
This item appears in the following Collection(s)
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Dissertations - Agricultural and Consumer Economics
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Graduate Dissertations and Theses at Illinois
Graduate Theses and Dissertations at Illinois