Files in this item

FilesDescriptionFormat

application/pdf

application/pdf9904501.pdf (10MB)Restricted to U of Illinois
(no description provided)PDF

Description

Title:Using Communication Strategies to Design Food Marketing Strategies: The "Pork Fat" Rumor in Indonesia
Author(s):Kasali, Rhenald
Doctoral Committee Chair(s):Sara U. Douglas
Department / Program:Agricultural and Consumer Economics
Discipline:Agricultural and Consumer Economics
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Language, Rhetoric and Composition
Abstract:This study indicates that no universal quelling strategy can be expected to be effective in all kinds of rumor situations in all industries (even within the food industry) in all places. The effectiveness of rumor quelling strategy appears to be related to, in addition to the variables under investigation, perceived importance of the rumor topic by subjects, subjects' focus of attention (the rumor itself or the rumored object), the culture ("high-context" or "low context") from which subjects were drawn, subjects' perceived similarity to the experimenters who denied the rumor, and different content of messages used in the refutation strategies.
Issue Date:1998
Type:Text
Language:English
Description:223 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998.
URI:http://hdl.handle.net/2142/83020
Other Identifier(s):(MiAaPQ)AAI9904501
Date Available in IDEALS:2015-09-25
Date Deposited:1998


This item appears in the following Collection(s)

Item Statistics