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Title:Consumers' Experiences With E -Commerce Technologies: Three Essays
Author(s):Lloyd, Susan M.
Doctoral Committee Chair(s):Monroe, Kent B.
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Marketing
Abstract:Essay three explores the effect of online shipping charges on consumers' e-commerce purchase decisions. (Such purchase decisions relate in part to two of the three shared understandings: trust/control and success.) Two experiments were conducted with college students using a simulated e-commerce website. The first experiment examined how the amount of the shipping charge and the way it is framed (bundled with or separate from the merchandise price) influence the decision to purchase a CD storage unit online or at a conventional retail store. The second experiment examined the influence of framing and online merchandise return policies on purchase decisions. Relevant theory was drawn from prospect theory and mental accounting principles.
Issue Date:2002
Type:Text
Language:English
Description:357 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2002.
URI:http://hdl.handle.net/2142/84517
Other Identifier(s):(MiAaPQ)AAI3070026
Date Available in IDEALS:2015-09-25
Date Deposited:2002


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