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Title:Idea Generation in New Product Development: A Cognitive Framework of the Fuzzy Front End
Author(s):Spanjol, Jelena
Doctoral Committee Chair(s):Qualls, William J.
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Management
Abstract:The contributions of this research are three-fold. First, we build an integrative theoretical framework examining the antecedents to successful new product idea generation by combining organizational cognition constructs and frameworks. Second, the two guiding conceptual frameworks used to build the integrative theory (market interpretation modes and organizational cognition mechanisms) are empirically tested and result in newly developed and tested measures. And finally, this research results in implications for NPD management, allowing organizations to better manage their new product idea generation processes, by understanding the effects of various market interpretation modes for different strategic objectives in new product development.
Issue Date:2003
Type:Text
Language:English
Description:298 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.
URI:http://hdl.handle.net/2142/84523
Other Identifier(s):(MiAaPQ)AAI3086184
Date Available in IDEALS:2015-09-25
Date Deposited:2003


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