Files in this item



application/pdf3242907.pdf (3MB)Restricted to U of Illinois
(no description provided)PDF


Title:Negativity and Positivity Biases in Product Evaluations: The Impact of Consumer Goals and Prior Attitudes
Author(s):Lalwani, Ashok Kumar
Doctoral Committee Chair(s):Kent Monroe
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Psychology, Social
Abstract:Evidence consistent with selective hypothesis testing, but inconsistent with extant theories of the negativity and positivity effects is provided, and four experiments are conducted to systematically test this explanation against the extant theories of negativity and positivity effects. Results indicate that selective hypothesis testing is a viable explanation of negativity and positivity effects, and that its effects occur independently of the other theories in the literature. Results also shed light on how consumer goals and their prior attitudes influence product evaluations. Contributions, limitations, and directions for future research are discussed.
Issue Date:2006
Description:109 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2006.
Other Identifier(s):(MiAaPQ)AAI3242907
Date Available in IDEALS:2015-09-25
Date Deposited:2006

This item appears in the following Collection(s)

Item Statistics