Files in this item

FilesDescriptionFormat

application/pdf

application/pdf3395534.pdf (2MB)Restricted to U of Illinois
(no description provided)PDF

Description

Title:Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing
Author(s):Weisstein, Fei Lee
Doctoral Committee Chair(s):Monroe, Kent B.
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Marketing
Abstract:This research contributes to consumer research by verifying that perceived transaction dissimilarity is an important antecedent of fairness perceptions and offering a more comprehensive view of the overall price fairness model. The research demonstrates that different consumer segments' responses to dynamic pricing are distinct and that different price framing tactics influence consumers differently across product-price levels in different price inequity situations and with different price comparison situations.
Issue Date:2009
Type:Text
Language:English
Description:178 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2009.
URI:http://hdl.handle.net/2142/84577
Other Identifier(s):(MiAaPQ)AAI3395534
Date Available in IDEALS:2015-09-25
Date Deposited:2009


This item appears in the following Collection(s)

Item Statistics