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Title:An Experimental Investigation of the Effects of Price Promotions on Brand Attitudes: An Attribution Theory Perspective
Author(s):Manchanda, Rajesh V.
Doctoral Committee Chair(s):Monroe, Kent B.
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Psychology, Behavioral
Abstract:It was also found that brand attitudes improved after a one week time lag, suggesting that if there are negative effects as a consequence of the brand's promotional activity, the negative effects dissipate within a one week time period (so long as the promotional activity does not continue).
Issue Date:1998
Type:Text
Language:English
Description:320 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1998.
URI:http://hdl.handle.net/2142/84596
Other Identifier(s):(MiAaPQ)AAI9904534
Date Available in IDEALS:2015-09-25
Date Deposited:1998


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