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Title:The Role of Affect (Valence and Intensity) in Product Consumption
Author(s):Costello, Thomas Gerard
Doctoral Committee Chair(s):Monroe, Kent B.
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Hydrology
Abstract:For both males and females, support was not found for a role of trait affect intensity in product consumption volume. However, partial support was found for the mediating role of the degree of information processing.
Issue Date:2000
Type:Text
Language:English
Description:470 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2000.
URI:http://hdl.handle.net/2142/84614
Other Identifier(s):(MiAaPQ)AAI9989971
Date Available in IDEALS:2015-09-25
Date Deposited:2000


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