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Title:Aligning Strategy and Customer Information for Performance in Business Markets
Author(s):Zahay, Debra L.
Doctoral Committee Chair(s):Griffin, Abbie
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Computer Science
Abstract:Although there is support for the idea that strategy and information management should be aligned to achieve competitive advantage, just implementing an effective strategy combination helps the business unit achieve competitive advantage as measured by the Marketing Performance variables above and by business unit growth. The decision to follow the "Both" strategy (Low-Cost and Differentiation simultaneously) could be considered a surrogate for "Strategic Excellence" in general. This strategy is associated with competitive advantage (Treacy and Wieserma 1993) and in most cases requires coordination of information throughout the business unit as well as a deep and sophisticated knowledge of the customer.
Issue Date:2000
Description:211 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2000.
Other Identifier(s):(MiAaPQ)AAI9990202
Date Available in IDEALS:2015-09-25
Date Deposited:2000

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