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Title:Exploring Web-Based Virtual Tour Experience: The Effects of Telepresence on Destination Image
Author(s):Cho, Yong-Hyun
Doctoral Committee Chair(s):Fesenmaier, Daniel R.
Department / Program:Recreation, Sport and Tourism
Discipline:Recreation, Sport and Tourism
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Business Administration, Marketing
Abstract:This study confirmed Fakeye and Crompton's model of image formation process by finding that the image after virtual experience is different from the image before the experience. This study also confirmed Smith and Swinyard's model about the effects of trial experience on the strength of beliefs. Managerial implications for tourism information providers are discussed in creating effective virtual environment and to control other factors for efficient communication using virtual tour. Future studies about virtual tour are also discussed.
Issue Date:2002
Description:153 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2002.
Other Identifier(s):(MiAaPQ)AAI3044071
Date Available in IDEALS:2015-09-28
Date Deposited:2002

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