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Title:Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana
Author(s):Wang, Youcheng
Doctoral Committee Chair(s):Daniel Fesenmaier
Department / Program:Recreation, Sport and Tourism
Discipline:Recreation, Sport and Tourism
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Business Administration, Marketing
Abstract:Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite the potential advantages of collaborative destination marketing, adequate attention has not been given to this field of study, either from a practical or theoretical perspective. This study is an attempt to explore the nature and dynamism of collaborative marketing efforts in a destination using a case study approach. Specifically, the study goal is achieved through examining the preconditions, motivations, processes, and outcomes of destination marketing alliances and networks within the domain of theories of interorganizational relations. Efforts have been made for developing a theoretically informed framework for examining tourism marketing alliances that brings together a diverse range of stakeholders in their concerted efforts to conduct tourism marketing activities. Implications are also provided and discussed from both practical and theoretical perspectives.
Issue Date:2004
Description:202 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2004.
Other Identifier(s):(MiAaPQ)AAI3131045
Date Available in IDEALS:2015-09-28
Date Deposited:2004

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