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Title:Understanding Travel Promotional Narratives: The Influence of Narrative Transportation and Skepticism
Author(s):Rozier, Samantha
Doctoral Committee Chair(s):Santos, Carla A.
Department / Program:Recreation, Sport and Tourism
Discipline:Recreation, Sport and Tourism
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Marketing
Abstract:Overall, data analysis revealed several significant findings, indicating that message cue, skepticism towards travel articles, skepticism towards travel brochures, travel experience to Charleston, gender, and age had a significant influence on participants' skepticism towards travel articles, participants' skepticism towards travel brochures, and/or participants' degree of narrative transportation.
Issue Date:2008
Type:Text
Language:English
Description:319 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008.
URI:http://hdl.handle.net/2142/86021
Other Identifier(s):(MiAaPQ)AAI3314876
Date Available in IDEALS:2015-09-28
Date Deposited:2008


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