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Description
Title: | Persuasive Architecture of Tourism Destination Websites: An Analysis of First Impression |
Author(s): | Kim, Heejun |
Doctoral Committee Chair(s): | Wicks, Bruce E. |
Department / Program: | Recreation, Sport and Tourism |
Discipline: | Recreation, Sport and Tourism |
Degree Granting Institution: | University of Illinois at Urbana-Champaign |
Degree: | Ph.D. |
Genre: | Dissertation |
Subject(s): | Information Science |
Abstract: | This study contributes to the development of scales for measuring the persuasiveness of destination websites, and it also contributes theoretical and empirical findings on the substantial influence of first impressions toward websites on the consumer persuasion process. Additionally, this research confirms that the Elaboration Likelihood Model is applicable to the context of first impression formation in destination websites. It is expected that the findings of this study provide destination marketers with meaningful insights into design guidelines for persuasive architecture of destination websites. This thesis ends by discussion of the limitations of present research and the directions for future research. |
Issue Date: | 2008 |
Type: | Text |
Language: | English |
Description: | 248 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008. |
URI: | http://hdl.handle.net/2142/86023 |
Other Identifier(s): | (MiAaPQ)AAI3337821 |
Date Available in IDEALS: | 2015-09-28 |
Date Deposited: | 2008 |
This item appears in the following Collection(s)
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Dissertations and Theses - Recreation, Sport and Tourism
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Graduate Dissertations and Theses at Illinois
Graduate Theses and Dissertations at Illinois