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Title:Contesting the Invisible Hand: The Development of Advertising Regulation in China, 1979--2000 and Beyond
Author(s):Gao, Zhihong
Doctoral Committee Chair(s):Kim B. Rotzoll
Department / Program:Communications
Discipline:Communications
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Marketing
Abstract:The project adopts an institutional approach and investigates the dialectic between the evolution of Chinese culture and the evolution of Chinese advertising regulation in the last two decades. It provides an in-depth analysis of the development of Chinese advertising regulation since 1979 in its ever-evolving political-economic context and identifies the major characteristics of the Chinese advertising regulation system. It is the author's argument that, because of the increasing divergence between the Chinese economy and Chinese politics, Chinese advertising regulation has entailed two parallel and contradictory agendas: maintaining the market order and propagandizing the Chinese socialist ideology.
Issue Date:2003
Type:Text
Language:English
Description:260 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.
URI:http://hdl.handle.net/2142/86561
Other Identifier(s):(MiAaPQ)AAI3086065
Date Available in IDEALS:2015-09-28
Date Deposited:2003


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