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Title:Persuasion Schemas: Attributes and Effects on Advertising Effectiveness, Coping and Involvement
Author(s):Rivera, Victor Jose
Doctoral Committee Chair(s):Brewer, William F.
Department / Program:Communications
Discipline:Communications
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Business Administration, Marketing
Abstract:Overall, the studies underscore the need to reconceptualize the processes that underlie the acceptance or rejection of different types of commercials when participants know that they are being persuaded.
Issue Date:1997
Type:Text
Language:English
Description:317 p.
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1997.
URI:http://hdl.handle.net/2142/86610
Other Identifier(s):(MiAaPQ)AAI9812753
Date Available in IDEALS:2015-09-28
Date Deposited:1997


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