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Title:Harnessing social media for promoting tourism in Africa: an exploratory analysis of tweets
Author(s):Alemneh, Daniel Gelaw; Rorissa, Abebe; Assefa, Shimelis
Subject(s):tourism
Africa
cultural heritage
social media
Twitter
Abstract:Tourism has the potential to be the engine of a country’s economic development. Some developing countries, especially those in Africa, rely on tourism for their citizens’ employment. Consequently, the rise and fall of their unemployment rates are closely associated with that of tourist numbers. Hence, they need to constantly find ways to promote their cultural heritage in order to attract more tourists. Some of the key promotion tools are social media such as Twitter and an investigation to understand the nature of tweets about cultural heritage institutions is an important undertaking. However, investigations into the nature of tweets about African cultural heritage are non-existent. Our research aims to shed some light on the broad characteristics of tweets about African cultural heritage. We also identify possible implications and suggest potential strategies for tourism organizations, operators, and other stakeholders in their use of Social Media in general and Twitter in particular.
Issue Date:2016-03-15
Publisher:iSchools
Citation Info:NA
Series/Report:IConference 2016 Proceedings
Genre:Conference Poster
Type:Text
Language:English
URI:http://hdl.handle.net/2142/89354
DOI:10.9776/16455
Rights Information:Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2016-03-08


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