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Title:The role of e-commerce in the economic empowerment of women in china
Author(s):Liu, Lianru; Lin, Angela; Foster, Jonathan
Subject(s):women entrepreneurs
developing countries
e-commerce
empowerment
Abstract:This project was motivated by the potentially powerful role that e-commerce can play in the economic empowerment of women. Specifically the project was interested in the economic empowerment of Chinese women, since deep-rooted gender discrimination against women persists in Chinese culture. 21 semi-structured interviews were conducted with Chinese women who own an online business. The findings suggest that while improving one’s financial situation is the main motivation for women wanting to run an online business, it is the subsequent autonomy that women enjoy through having an independent income, which in turn leads to an improvement in their self-confidence, self-esteem, and self–respect, that is the primary outcome. Therefore the most important benefit that women entrepreneurs derive from their economic empowerment is not financial gain but an improvement in their self-image and their social status at home.
Issue Date:2016-03-15
Publisher:iSchools
Citation Info:NA
Series/Report:IConference 2016 Proceedings
Genre:Conference Poster
Type:Text
Language:English
URI:http://hdl.handle.net/2142/89379
DOI:10.9776/16472
Rights Information:Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2016-03-08


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