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Description
Title: | Historically black colleges and university libraries’ utilization of Twitter for patron engagement: an exploratory study |
Author(s): | Stewart, Brenton; Walker, Jessie |
Subject(s): | engagement
libraries social analytics social media |
Abstract: | Historically Black College and University (HBCU) libraries have incorporated the micro-blogging service Twitter into their information services as a strategy to market and inform library users. However, there is little in the literature on assessment; do we know if users are interacting with libraries via social media? This study examined followers of HBCU libraries, and measures their engagement with library-generated content on Twitter. This study utilizes social analytics techniques, specifically propagation and sentiment analysis to measure the state of engagement among library Twitter followers, within a one-year period. Dispute an active presence on Twitter; libraries in this investigation had a relativity small footprint in the Twitter universe. Results indicate little engagement with followers and neutral emotional responses to library-generated tweets. |
Issue Date: | 2016-03-15 |
Publisher: | iSchools |
Citation Info: | NA |
Series/Report: | IConference 2016 Proceedings |
Genre: | Conference Poster |
Type: | Text |
Language: | English |
URI: | http://hdl.handle.net/2142/89406 |
DOI: | https://doi.org/10.9776/16477 |
Rights Information: | Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors. |
Date Available in IDEALS: | 2016-03-08 |