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Title:Historically black colleges and university libraries’ utilization of Twitter for patron engagement: an exploratory study
Author(s):Stewart, Brenton; Walker, Jessie
Subject(s):engagement
libraries
social analytics
social media
Twitter
Abstract:Historically Black College and University (HBCU) libraries have incorporated the micro-blogging service Twitter into their information services as a strategy to market and inform library users. However, there is little in the literature on assessment; do we know if users are interacting with libraries via social media? This study examined followers of HBCU libraries, and measures their engagement with library-generated content on Twitter. This study utilizes social analytics techniques, specifically propagation and sentiment analysis to measure the state of engagement among library Twitter followers, within a one-year period. Dispute an active presence on Twitter; libraries in this investigation had a relativity small footprint in the Twitter universe. Results indicate little engagement with followers and neutral emotional responses to library-generated tweets.
Issue Date:2016-03-15
Publisher:iSchools
Citation Info:NA
Series/Report:IConference 2016 Proceedings
Genre:Conference Poster
Type:Text
Language:English
URI:http://hdl.handle.net/2142/89406
DOI:10.9776/16477
Rights Information:Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2016-03-08


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