The customer is always right: analyzing existing market feedback to improve TVs

Valderrama, Jose; Rawley, Laure; Smith, Simon; Whiting, Mark

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Title:	The customer is always right: analyzing existing market feedback to improve TVs
Author(s):	Valderrama, Jose; Rawley, Laure; Smith, Simon; Whiting, Mark
Subject(s):	sentiment features products covariance consumers
Abstract:	Online consumer reviews can be analyzed using an algorithm that quantifies the consumer’s sentiments towards a product as well as the sentiment towards specific features of a product. In turn, the covariance between different features can be analyzed and rated. Our research uses both feature and sentiment analysis to illustrate these correlations and consumer preferences.
Issue Date:	2016-03-15
Publisher:	iSchools
Citation Info:	NA
Series/Report:	IConference 2016 Proceedings
Genre:	Conference Poster
Type:	Text
Language:	English
URI:	http://hdl.handle.net/2142/89411
DOI:	10.9776/16589
Rights Information:	Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:	2016-03-08