Browse College of Business by Subject "Open Innovation"
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Inflow and outflow knowledge/communication strategies in open innovation: essays from new product development and consumer engagement perspectives (2013-05-24)This Dissertation is intended to examine how marketing managers can utilize the inflow and outflow of knowledge/communication to improve project and firm performance metrics under the open innovation paradigm. The dissertation ...
(2011-05-25)As an emerging innovation paradigm gaining momentum in recent years, the open innovation paradigm is calling for greater theoretical depth and more empirical research. This dissertation proposes that open innovation in the ...