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Title:A Book Publisher's Manifesto for the Twenty-first Century: How Traditional Publishers Can Position Themselves in the Changing Media Flows of a Networked Era
Author(s):Lloyd, Sara
Subject(s):Digital libraries
Books -- Digitization
Abstract:In this challenging call to arms, Sara Lloyd, head of digital publishing at the United Kingdom trade publishing house, Pan Macmillan, explores whether there will be a role for publishers in a digital future and discusses the radical changes in culture and approach publishers will need to make if they are to evolve quickly enough to embrace the change from a linear content creation and delivery chain in which a publisher’s role is definitive and fixed, to a circular, networked, Web-based one. This is a broad-ranging piece including coverage of the creative directions in which content creation and delivery might develop, new ways in which publishers will need to engage with authors, readers, and other distributors in the content creation chain and the interface between publishers and nontraditional competitors emerging in the digital marketplace.
Issue Date:2008
Publisher:Johns Hopkins University Press and the Graduate School of Library and Information Science. University of Illinois at Urbana-Champaign
Citation Info:In Library Trends 57 (1) Summer 2008: 30-42
Publication Status:published or submitted for publication
Rights Information:Copyright 2008 Board of Trustees of the University of Illinois.
Date Available in IDEALS:2010-10-23

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