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Title:In the 2st Century Have the Demographics and Social Changes Regarding the Hispanic Population in the United States Impacted Military Advertising?
Author(s):Garcia, Jasmin
Contributor(s):Chambers, Jason
Subject(s):Advertising
Abstract:Over time, The United States’ racial demographics have evolved and continue to do so, as the fastest growing minority population is Hispanic Latinos/as. The objectives of this proposal are to conduct a historical analysis of various primary and secondary sources in order to see how military advertisements have evolved. My paper focuses on analyzing military advertisements in the 21st century, and seeing if the demographic and social changes regarding the Hispanic population in the United States have impacted military advertising. This area is significant to explore because US racial demographics are changing, as the fastest growing minority population is Hispanic Latinos/as. My analysis has led me to believe that in recent years, the demographic and social changes regarding the Hispanic population in the United States have impacted military advertising. In the past joining the military was presented as an honorable sacrifice, whereas nowadays it has become more about the benefits that come with enlisting.
Issue Date:2016
Publisher:Office of Minority Student Affairs
Genre:Other
Type:Text
URI:http://hdl.handle.net/2142/95791
Rights Information:Copyright 2016 Jasmin Garcia
Date Available in IDEALS:2017-03-29


This item appears in the following Collection(s)

  • TRiO - Vol. 2, no.1 2016
    The TRiO McNair journal is a culmination of research conducted by student scholars and their facutly representatives through the Ronald E. McNair Scholars Program.

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