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Title:To Regulate or Self-Regulate? That is the Question: Bulgaria's Long Path Towards a Media Policy Concerning the Portrayals of Women in Advertising
Author(s):Ibroscheva, Elza
Subject(s):media policy
sexualization of women
European Union
Geographic Coverage:European Union
Abstract:This policy essay examines how the increasing hypersexualization of the female body body in Bulgarian advertising and explicit portrayals of women that normalizes it have been received by the different players in the industry and society at large. By exploring the evolution of media regulation with a focus on advertising, this essay looks at the current framework for sanctioning sexual content in advertising and its effectiveness in the European Union's newest member state. While self-regulation appears to have made strides in curbing these trends, partly due to modeling self-regulation mechanisms after those of other EU countries, numerous legal and cultural obstacles influence the public's attitude towards a greater awareness of the potential harm of sexually stereotyping and demeaning advertising.
Issue Date:2017
Publisher:European Union Center
Citation Info:Ibroscheva, E. (2017) To regulate or self-regulate? That is the question: Bulgaria's long path towards a media policy concerning the portrayals of women in advertising. Policy Insights: EUC Paper Series, Vol. 1, Issue 2.
Series/Report:Vol. 1, Issue 2
Genre:Working / Discussion Paper
Date Available in IDEALS:2017-06-15

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