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Title:Exploring the role of social media in the information seeking behavior of millennials in search of safe sex and sexual health information
Author(s):Rodriguez, Jasmine L.; Chaco, Jarime; Contreras, Caroline; Ramgoolam, Darryl
Subject(s):Sexual Health Information (SHI)
Safe sex
Social media
Information seeking behavior
Abstract:The purpose of this research is to explore millennials’ preferences when seeking safe sex (SS) and sexual health information (SHI) and whether or not this population views social media sites as preferred sources. Understanding the information preferences of millennials in this context can help educators better disseminate accurate and timely information. This study consisted of an online survey (n=82) which revealed that millennials are not using social media for SS and SHI, primarily due to concerns of accuracy. The survey did reveal that even though millennials believe medical professionals and schools are the best source for acquiring SHI, a majority of respondents (63%) indicated that they use internet websites as their primary source of information. Our research is meant to provide dialogue and background information for future research.
Issue Date:2017
Citation Info:Rodriguez, J. L., Chaco, J., Contreras, C., & Ramgoolam, D. (2017). Exploring the Role of Social Media in the Information Seeking Behavior of Millennials in Search of Safe Sex and Sexual Health Information. In iConference 2017 Proceedings (pp. 794-797).
Series/Report:iConference 2017 Proceedings
Genre:Conference Poster
Rights Information:Copyright 2017 Jamine L. Rodriguez, Jarime Chaco, Caroline Contreras, and Darryl Ramgoolam
Date Available in IDEALS:2017-07-27

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