2026-09-22T12:45:11Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/121326 2023-12-13 col_2142_5131 col_2142_17395 com_2142_5130 com_2142_181 com_2142_8903

Yao, Mike Yao, Mike Vargas, Patrick Briley, D.A Oh, Sang-Hwa Su, Leona Yi-Fan 2023-08 application/pdf en text Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2025-08-01 The student, Seo Yoon Lee, accepted the attached license on 2023-06-29 at 15:01. The student, Seo Yoon Lee, submitted this Dissertation for approval on 2023-06-29 at 15:06. This Dissertation was approved for publication on 2023-07-05 at 16:34. DSpace SAF Submission Ingestion Package generated from Vireo submission #19485 on 2023-12-04 at 17:18:09 Why do people become toxic online? A systematic exploration of motivators of toxic online communication Lee, Seo Yoon 2023-07-05 Counter-normative Opinion Expression Toxic Online Communication Dark Personalities Attitude Financial Incentives Social Identity This dissertation examines the motivating factors behind a prevalent toxic behavior in online communities: counter-normative expression. Focusing on four motivators—attitude, financial incentive, social identity, and dark personality traits—and on how they induce people to express counter-normative opinions in cyberspaces, this project includes three empirical studies: Chapter 3 reveals that counter-normative expression can be motivated by attitude toward the topic of discussion and dark personality traits, Chapter 4 reveals a strong effect of financial incentive, and Chapter 5 reveals an interesting interaction between social identity and dark personality traits. The findings also show that counter-normative expression is a complex behavior influenced by several factors (e.g., personality traits), many of which have been underscored in communication research. Rather than investigating the simple associations between personality traits and communicative behaviors, I examined how the interplay between dark personality traits and other individual factors influence counter-normative behaviors. The findings show that, in certain contexts, counter-normative expression can be considered a toxic behavior and is not limited to individuals with dark personality traits. The findings of this study contribute a better understanding of the motivators behind counter-normative expression and emphasize the need for further investigation into the complex nature of online behavior. Text eng https://hdl.handle.net/2142/121326 Copyright 2023 Seo Yoon Lee Ph.D. Dissertation Communications and Media University of Illinois at Urbana-Champaign Inst of Communications Rsch