2026-09-23T02:14:15Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/21080 2023-07-10 col_2142_5131 col_2142_14791 com_2142_5130 com_2142_14790 com_2142_9216

Moods and motivations: An investigation of negative moods, consumer behaviors, and the process of mood-management text Sudman, Seymour Kacen, Jacqueline Jean 2011-05-07T12:57:44Z 2011-05-07T12:57:44Z 10000-01-01 1994 The social learning theorists' perspective of mood management serves as a basis for understanding mood and its effect on consumer behavior. It has been suggested that negative moods encourage the pursuit of behaviors that interrupt the mood and restore arousal to normal levels. This dissertation examines consumer experiences of different negative moods (depressive, anxious, and irritated) and develops a methodology for measuring the effect of these moods on subsequent behavior. A model of the mood management process, in which the affective characteristics of mood and behavior are evaluated along three dimensions of pleasure, arousal, and control is tested through two studies of consumer moods: depth interviews and a telephone survey. Made available in DSpace on 2011-05-07T12:57:44Z (GMT). No. of bitstreams: 2 license.txt: 4922 bytes, checksum: 910b249b4beec47e7ab768910c8f966f (MD5) 9512419.pdf: 8866559 bytes, checksum: 4abfc0ffa7c75481e8357f9d6bcb0f98 (MD5) Previous issue date: 1994 Item marked as restricted to the 'UIUC Users [automated]' Group (id=2) by Howard Ding (hding2@illinois.edu) on 2011-05-07T14:48:21Z Item is restricted indefinitely. Restriction data tranferred 2014-07-01T11:21:53-05:00 Original Data Group with Access UIUC Users [automated] Release Date: none Reason: ETDs are only available to UIUC Users without author permission ETDs are only available to UIUC Users without author permission U of I Only AAI9512419 (UMI)AAI9512419 http://hdl.handle.net/2142/21080 eng Copyright 1994 Kacen, Jacqueline Jean Business Administration, Marketing Psychology, General Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D. Business Administration