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eng Middlestadt, Susan Moore, Scott David 2011-05-07T14:03:24Z 2011-05-07T14:03:24Z 10000-01-01 1989 This dissertation is a meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior. Automobile occupant restraint behavior refers to seatbelt and/or child restraint device (CRD) usage. This review reached two general conclusions. First, occupant restraint campaigns, in general, have been effective and some classes of campaigns have been very effective. Specific mediators of campaign success that were examined include: type of campaign (Selective Traffic Enforcement Programs, incentive campaigns, and message-only), data collection technique, message theme, message delivery mode, and presence of child restraint device loaner program. The second conclusion is that a meta-analytic review is superior to a narrative review in synthesizing knowledge. More specially, meta-analytic reviews provide superior techniques for assessing homogeneity of effect sizes and locating sources of heterogeneity. These analytic techniques are especially well-suited for the review of mass media campaigns. Based upon these conclusions, suggestions for future campaigns and their evaluation are made. Made available in DSpace on 2011-05-07T14:03:24Z (GMT). No. of bitstreams: 2 license.txt: 4922 bytes, checksum: 910b249b4beec47e7ab768910c8f966f (MD5) 8924904.pdf: 7297097 bytes, checksum: 33d41564eb1b05db52dd51fa270085c7 (MD5) Previous issue date: 1989 Item marked as restricted to the 'UIUC Users [automated]' Group (id=2) by Howard Ding (hding2@illinois.edu) on 2011-05-07T15:02:25Z Item is restricted indefinitely. Restriction data tranferred 2014-07-01T11:29:40-05:00 Original Data Group with Access UIUC Users [automated] Release Date: none Reason: ETDs are only available to UIUC Users without author permission ETDs are only available to UIUC Users without author permission U of I Only AAI8924904 (UMI)AAI8924904 http://hdl.handle.net/2142/23135 Copyright 1989 Moore, Scott David Psychology, Social Education, Health Mass Communications A meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior text Communication Communication University of Illinois at Urbana-Champaign Dissertation Ph.D.