2026-09-22T07:55:38Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/49354 2023-07-11 col_2142_5131 col_2142_49999 com_2142_5130 com_2142_49998 com_2142_16323

Duff, Brittany Yun, Joseph 2014-05-30T16:39:44Z 2014-05-30T16:39:44Z 2014-05 2014-05-30T16:39:44Z 2014-05 The problem of “having too much choice” within our everyday lives is magnified in online environments. This study looked at the effects of thematic categorization on the problem of choice overload by categorizing an undergraduate course catalog either by taxonomic categorization, thematic categorization, or no categorization. Surprisingly the three different types of categorization did not affect choice overload measures. Theoretical and practical implications are discussed. Item withdrawn by Alexis Thompson (athmpsn1@illinois.edu) on 2014-04-23T22:39:45Z Item was in collections: University of Illinois Theses & Dissertations (ID: 1) No. of bitstreams: 2 Yun_JosephFINAL.docx: 881577 bytes, checksum: 22b11cf8ace4e9c23c5296f0a233357a (MD5) Yun_Joseph.pdf: 1062965 bytes, checksum: cb3c565a65fd4e3a81da77646b59078f (MD5) Made available in DSpace on 2014-05-30T16:39:44Z (GMT). No. of bitstreams: 3 Joseph_Yun.pdf: 1058026 bytes, checksum: 7afd85eaf58cfc8e9a226af84c09ad79 (MD5) Yun_Joseph.docx: 887463 bytes, checksum: 90838a2adc61cff60fdf51fbb35b9584 (MD5) license.txt: 4057 bytes, checksum: f031c4b07c868b1e3c09e210c15ec2bb (MD5) http://hdl.handle.net/2142/49354 en Copyright 2014 Joseph Yun Choice Overload Mere Categorization Thematic Categorization Too Much Choice The effects of thematic versus taxonomic categorization on choice overload when choosing university classes text Advertising 1408 Advertising 0277 University of Illinois at Urbana-Champaign Thesis M.S. MS:Advertising -UIUC 10KS0277MS