2026-09-20T23:36:17Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/49834 2023-07-11 col_2142_5131 col_2142_16325 com_2142_5130 com_2142_16324 com_2142_16323

Valdivia, Angharad N. Valdivia, Angharad N. Molina-Guzman, Isabel Rodriguez, Richard T. Nakamura, Lisa M. Rivera, Michelle 2014-05-30T17:20:10Z 2014-05-30T17:20:10Z 2016-09-22T20:59:22Z 2014-05 2014-05-30T17:20:10Z 2014-05 This dissertation critically examines reggaetón music as it is discursively constructed through mainstream media and Internet debates about the genre (e.g., online music forums, social networking profile pages) during and after the 2004 global musical crossover of reggaetón. Using various case studies to critically examine processes of both textual production and reception to reggaetón, I interrogate if and how the music industry constructs and simultaneously targets a Latin global and US Latino market for reggaetón through various marketing strategies and via mainstream media coverage in the US and abroad. Considering textual production and reception as equally significant processes that are constantly in contention with one another, I examine how active and participatory audiences online, particularly fans and anti-fans, negotiate reggaetón as a cultural text and in relation to the ways they are interpellated as the target market for it. Here, I apply Louis Althusser’s definition of interpellation, as “ideology’s ability to assign individuals to specific positions within its own communicative (semiotic) representations of reality” to the ways that the audience for reggaetón is constructed based on specific demographic features, such as ethnicity, race, age, income and/or language (Grossberg et al. 2006: 207-208). In this dissertation, I interrogate how targeted demographics play a distinct role in the interpellation of the audiences for “Latin urban” musical forms like reggaetón. Reggaetón is a cultural signifier for the contested ways in which Latinidad is negotiated in everyday life and, particularly, in relation to discourses of authenticity that circulate through Latin(o/a) popular culture and mainstream media representations of Latinidad. Item withdrawn by Laura Spradlin (lspradl2@illinois.edu) on 2014-04-18T15:13:06Z Item was in collections: University of Illinois Theses & Dissertations (ID: 1) No. of bitstreams: 2 Dissertation_Michelle_Rivera.docx: 14253044 bytes, checksum: b76db8104c79ec4f437189537503e22f (MD5) Rivera_Michelle.pdf: 16086341 bytes, checksum: 5734c158f55698864b1bd80238a6d676 (MD5) Made available in DSpace on 2014-05-30T17:20:10Z (GMT). No. of bitstreams: 3 Michelle_Rivera.pdf: 16086341 bytes, checksum: 5734c158f55698864b1bd80238a6d676 (MD5) Dissertation_Michelle_Rivera.docx: 14253044 bytes, checksum: b76db8104c79ec4f437189537503e22f (MD5) license.txt: 4065 bytes, checksum: 597e20c856bb11b9a1c10227f0bc07a1 (MD5) Restriction data tranferred 2014-07-01T11:39:48-05:00 Original Data Group with Access Administrator Release Date: 2016-05-30 12:21:23 UTC Reason: Author requested closed access (OA after 2yrs) in Vireo ETD system Item marked as restricted to the 'Administrator' Group (id=1) by Seth Robbins (robbins.sd@gmail.com) on 2014-05-30T17:21:42Z Item is restricted until 2016-05-30T17:21:23Z Limited Restriction Lifted for Item 49885 on 2016-09-22T20:59:22Z. http://hdl.handle.net/2142/49834 en Copyright 2014 Michelle Marie Rivera media Latina/o communication, digital music reggaeton Caribbean African diaspora fans anti-fans fandom Internet audience visual Global Hate it or love it: Global crossover of reggaeton music in the digital age text Inst of Communications Rsch 1238 Communications 0279 University of Illinois at Urbana-Champaign Dissertation Ph.D. PHD:Communications -UIUC 10KS0279PHD