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oai:www.ideals.illinois.edu:2142/50378 2023-07-11 col_2142_5131 col_2142_14791 com_2142_5130 com_2142_14790 com_2142_9216

Viswanathan, Madhubalan Viswanathan, Madhubalan Wyer, Robert S., Jr. Shavitt, Sharon Albarracin, Dolores Jung, Kiju 2014-09-16T17:12:19Z 2014-09-16T17:12:19Z 2016-09-22T20:59:31Z 2014-08 2014-09-16 2014-08 There have been numerous approaches to gender and power to better understand human decision making and behaviors, reflecting the multidimensional nature of power and gender as well as their omnipresent influence on human functioning. However, extant research on power and gender has paid singular attention to each of them despite the potential association between them. Considering distinct substantive areas such as consumption, survival, and helping, this dissertation aims to show the dynamic interplay of power and gender in human-human interactions (essay 1) and in the human-nonhuman interactions (essays 2 and 3). Essay 1 examines whether and how individuals’ state of power affects consumption choices for self and others and whether the effect of power on consumption choices is contingent on individuals’ gender and its match or mismatch with the other’s gender. Essay 2 examines how people respond to a powerful natural force which is gendered through its assigned name (hurricane) in the context of preparedness and survival. One archival study and six lab experiments provide converging evidence that people judge hurricane risks in the context of gender-based expectations and female-named hurricanes elicit less preparedness and more fatalities than do male-named hurricanes. Essay 3 demonstrates that the gender of victims and the gender of hurricanes combine to influence individuals’ helping for victims. Three lab experiments show that a female victim receives more aid than a male victim when the gender of a hurricane is made salient and its assigned name is masculine (vs. feminine). This dissertation contributes to our understanding of how power and gender interact and how they combine to influence individuals’ behaviors, with implications for various stakeholders such as marketers (essay 1), social marketers (essay 3), policymakers and media practitioners (essay 2) and consumers (essay 1, 2 and 3). Item withdrawn by Laura Spradlin (lspradl2@illinois.edu) on 2014-07-14T12:50:32Z Item was in collections: University of Illinois Theses & Dissertations (ID: 1) No. of bitstreams: 2 Kiju_Jung.docx: 823685 bytes, checksum: aec8f135e29c1ca253f2221f87c9ea88 (MD5) Kiju_Jung.pdf: 1160794 bytes, checksum: 83fe2d4407a4c72e713dde68b12a1692 (MD5) Made available in DSpace on 2014-09-16T17:12:19Z (GMT). No. of bitstreams: 3 Kiju_Jung.pdf: 1165731 bytes, checksum: 0d247713afd2032a84a1646736304905 (MD5) Kiju_Jung.docx: 824508 bytes, checksum: fca4e18854901bd3d93b0bda1225214d (MD5) license.txt: 4057 bytes, checksum: 400d50fcd9b8a0143e5cd847e464a455 (MD5) Embargo set by: Seth Robbins for item 50489 Lift date: 2016-09-16T17:13:01Z Reason: Author requested closed access (OA after 2yrs) in Vireo ETD system Limited Restriction Lifted for Item 50489 on 2016-09-22T20:59:31Z. http://hdl.handle.net/2142/50378 en Copyright 2014 Kiju Jung Marketing Gender stereotypes Gender Power Public policy Consumption choices Helping Universal dimensions of power and gender: consumption, survival and helping text Business Administration 1902 Business Administration 0079 University of Illinois at Urbana-Champaign Dissertation Ph.D. PHD:Business Administrtn -UIUC 10KS0079PHD