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oai:www.ideals.illinois.edu:2142/70456 2023-07-11 col_2142_5131 col_2142_14791 com_2142_5130 com_2142_14790 com_2142_9216

Leonard, Thomas L. 2014-12-15T23:30:26Z 2014-12-15T23:30:26Z 10000-01-01 1985 1985 The concept of involvement is being increasingly recognized as an important factor in understanding consumer buying behavior. In this study commitment to cigarette smoking was compared with commitment to the consequences of smoking. Commitment model formulations resembling three compensatory attitude models were investigated: the Fishbein attitude model, a weighted-average model, and the Vector model. Operationally defining 'commitment' very closely to 'ego involvement' as proposed by social judgement theory, 246 subjects' commitment to smoking, as well as their commitment to its consequences, were measured. Static correlational tests employing a cross-validation design were moderately encouraging for the weighted-average model. The other two formulations were not supported. Social judgement theory suggests that messages are perceptually distorted according to one's position on an issue and his degree of involvement in the issue. In an experimental setting, the subjects were presented with one of two messages about a consequence of cigarette smoking, 'getting lung or throat cancer.' Analyses of variance of their perceptions of the messages provided no additional support for the weighted-average model. Social judgement theory also posits that a person's position on an issue and his degree of ego involvement in the issue affect his change in attitude after message reception. A multiple analysis of subjects' changes in attitude once again provided no support for the weighted-average model. Made available in DSpace on 2014-12-15T23:30:26Z (GMT). No. of bitstreams: 1 8521816.pdf: 5431547 bytes, checksum: a65654805caae705ccec2a134e640106 (MD5) Previous issue date: 1985 Embargo set by: Seth Robbins for item 70622 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 185 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1985. http://hdl.handle.net/2142/70456 (UMI)AAI8521816 Business Administration, Marketing Integrating Contemporary Attitude Theory With the Concept of Commitment (Involvement, Smoking) text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.