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Garrett, Dennis Edward 2014-12-15T23:30:26Z 2014-12-15T23:30:26Z 10000-01-01 1985 1985 Protest groups often utilize boycotts in an attempt to force their targets to modify an allegedly improper policy. This dissertation specifically evaluated the effectiveness of boycotts designed to alter organizations' marketing policies. Contrary to previous work, effectiveness was defined as the amount of actual change in the targets' offensive policies. The central theory of the dissertation posited that the effectiveness of a boycott is dependent on (1) the economic pressure on the target, (2) the image pressure on the target, and (3) the target's commitment to its policies. Telephone interviews were completed with representatives from both the boycott targets and the boycott agents in 21 marketing policy boycotts which occurred during the period of 1981-1984. The qualitative information obtained during these interviews was content analyzed by two coders to create quantitative measures of the central constructs. As hypothesized, the results showed that economic pressure and image pressure are positively and significantly correlated with the effectiveness of a boycott, while the target's policy commitment is negatively and significantly correlated with the effectiveness of a boycott. Strategic implications of these findings for the agents and the targets are discussed. Made available in DSpace on 2014-12-15T23:30:26Z (GMT). No. of bitstreams: 1 8600190.pdf: 5048243 bytes, checksum: eb8a0d02e409213fd27cef747e569172 (MD5) Previous issue date: 1985 Embargo set by: Seth Robbins for item 70623 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 139 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1985. http://hdl.handle.net/2142/70457 (UMI)AAI8600190 Business Administration, Marketing The Effectiveness of Marketing Policy Boycotts text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.