2026-09-21T03:49:54Z https://www.ideals.illinois.edu/oai-pmh

oai:www.ideals.illinois.edu:2142/72796 2023-07-11 col_2142_5131 col_2142_17395 com_2142_5130 com_2142_181 com_2142_8903

Stole, Inger L. Cooper, Troy 2015-01-21T19:48:17Z 2015-01-21T19:48:17Z 2014-12 2015-01-21 Finnegan, Cara A. Finnegan, Cara A. Ono, Kent A. Murphy, John M. 2014-12 This study analyzes two years of images from Ballyhoo magazine (1931-1932) as a form of visual rhetoric. I analyze the visual rhetoric of Ballyhoo to illustrate how it treated three important issues of 1930s America. First, Ballyhoo portrays Prohibition as a detrimental policy and scapegoats its creators and maintainers. Second, Ballyhoo comments on the Great Depression by both ridiculing the wealthy and powerful and identifying the ironies of living poor amid the Depression. Finally, in its critiques of consumer culture, and especially advertising, Ballyhoo employs parody to rhetorical effect by mocking the entire advertising enterprise. This study contextualizes, analyzes, and interprets Ballyhoo’s production of perspective by incongruity on the most pressing issues of the early 1930s. Ultimately, Ballyhoo succeeded in constructing a critical rhetoric of incongruity that was both timely in the 1930s and foundational to contemporary critiques that employ perspective by incongruity. Item withdrawn by Laura Spradlin (lspradl2@illinois.edu) on 2014-12-05T13:59:00Z Item was in collections: University of Illinois Theses & Dissertations (ID: 1) No. of bitstreams: 1 Cooper_Troy.pdf: 6343631 bytes, checksum: 32accd815cb11743fdf047ac9179b142 (MD5) Made available in DSpace on 2015-01-21T19:48:17Z (GMT). No. of bitstreams: 1 Troy_Cooper.pdf: 6342959 bytes, checksum: dfc1226b3d95725e14b9dd035b2594d7 (MD5) http://hdl.handle.net/2142/72796 en Copyright 2014 Troy Cooper Perspective by incongruity Ballyhoo Parody Visual rhetoric """You can fool some of the people some of the time"": perspective by incongruity in Ballyhoo magazine, 1931-1932" text Communication 1489 Speech Communication 0313 University of Illinois at Urbana-Champaign Dissertation Ph.D. PHD:Speech Communication -UIUC 10KS0313PHD