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oai:www.ideals.illinois.edu:2142/84515 2023-07-11 col_2142_5131 col_2142_14791 com_2142_5130 com_2142_14790 com_2142_9216

Viswanathan, Madhubalan Harris, James Edwin 2015-09-25T22:21:23Z 2015-09-25T22:21:23Z 10000-01-01 2002 2002 Consumers use social status to learn about and evaluate value-expressive products. This thesis examines how consumers respond to products that convey status connotations. Drawing on previous research from social psychology, sociology and consumer behavior, this dissertation explores product perceptions in the context of differing social positions, and product-status levels. The research question here is whether matches or mismatches between one's social identity and a product that connotes status lead to different types of processing and evaluations. Consumers who carry peripheral class membership are predicted to engage in a different type of processing of product information than those who see themselves as more central members of a particular social class. Effects of social class membership are also studied. The moderating role of variables such as probability of future use is also examined. Theoretical implications for marketing research include an understanding of important determinants of product perceptions and evaluations relating to status connotations. Managerial implications include improved positioning strategies through an understanding of the influence of status connotations on the processing of product information. Made available in DSpace on 2015-09-25T22:21:23Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3044106.pdf: 11025215 bytes, checksum: dc1838dac8d8c1b3134baa25a443f470 (MD5) Previous issue date: 2002 Embargo set by: Seth Robbins for item 85796 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs U of I Only 349 p. Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2002. http://hdl.handle.net/2142/84515 (MiAaPQ)AAI3044106 eng Business Administration, Marketing Social Status and Product Perceptions: A Social Identity Perspective on Information Processing and Product Evaluation text Business Administration Business Administration University of Illinois at Urbana-Champaign Dissertation Ph.D.